Glass Is Life
Client: O-I, Inc (The world’s largest glass packaging company)
Details: Creation of B2B marketing videos, promotional videos for exhibitions, training, client marketing, history of the company and more.
INTERNATIONAL REACH, LOCAL SUPPORT
O-I operates around the world with sites covering both manufacturing and design. Alongside this is a corporate structure that includes marketing and communications. Our work has literally taken us around the world- from European filming in Spain, France, Italy, Lithuania, Poland and Scotland to China, Peru, Florida and of course, their HQ in Toledo, Ohio.
MANAGING VIDEO TO DELIVER TO COMPLEX AUDIENCES
We have worked delivering global video coverage and solutions, in particular, because we had the capability to deliver in the US and Europe with ease. We also understood, not only their objectives, but also the unique selling points of their products and services. We set a standard for all video content- helping to design and implement brand standards for video with a fully-developed brand guide.
HEAR FROM O-I
The video content we have created is extensive. It covers the complete history of the company using archive imagery, video and interviews as well as the manufacturing and design process for glass and individual product lines. The headline video, “Fire and Sand” remains their most popular video with over 42,000 views.
Other videos include product specific promotions, interviews with their clients generating testimonials as well as exhibition video that brings their product to life.