Herald Digital Awards 2019 – Enterprise Screen take Consumer Engagement Award
Winning the Consumer Engagement Award at The Herald Scottish Digital Business Awards has been great recognition for our work and our expertise.
The Power of Attorney campaign, managed on behalf of Health and Social Care Partnerships, Scotland has been a great success!
The ceremony took place on 23 October 2019 at The Radisson Blu Hotel in Glasgow and we were delighted to be presented with a shiny new award to add to our trophy cabinet!
Jamie Smith, Executive Director at Enterprise Screen said:
“What I love about this campaign is that if you’ve not seen it, then it’s because we’ve not wanted you to! It’s always been about saving money with highly-targeted and creative marketing and getting results the smart way. And that’s has delivered over 35% growth and such a positive impact.”
Our award-winning Summer campaign launched in June 2019 with a much greater digital and smart TV focus than previous years. We delivered an upgraded website, fresh content and highly-targeted campaigns across social media and Adsmart (from Sky) to deliver the key objective: raising audience awareness with specific target audiences that we have established, are closer to the market.
This prompted us to develop the ‘Power of Attorney is for People Like You’ messaging. Our Christmas campaign will be directly informed by the data we analyse from this Summer campaign.
All of this saves the NHS money and makes life better for those affected by incapacity at any stage of life. Getting audiences to respond to a subject not many of us want to think about is not that easy…but with a creative and at times, fun approach, we’ve managed to get people talking to each other and setting up a Power of Attorney.
Find out more about our Power of Attorney campaign on our case studies pages HERE.