We're honoured to have been nominated in the Commercial £20k or less category of the Scottish Creative Awards. Our advert, “Even Santa Needs A Power of Attorney” was created for NHS Greater Glasgow & Clyde, who wanted an upbeat Christmas advert to raise awareness about power of attorney. We delivered an advert featuring Santa discussing power of attorney to present an often intimidating legal process in a positive and lighthearted way.
The television advert reached well over a million people and was part of a comprehensive awareness campaign throughout the Christmas season. Enterprise Screen also created and placed public space adverts in Glasgow Central and on the Subway and ran a video-led social media campaign that drove traffic to the mypowerofattorney.org.uk website, which was branded in coordination with the Christmas campaign. Our campaign has produced a fantastic 33.3% increase in power of attorney applications.
Successors to the Scottish Advertising Awards, the Scottish Creative Awards have been awarding top creative work of advertising, digital, and design agencies in Scotland serving a Scottish client for the past 20 years. This year’s award ceremony will be held 26 October 2017 in Edinburgh.