Another broadcast commercial: results and cost-effective by Gavin Hopkins
We’ve recently finished work on our latest television commercial, this time for the Hilton group. Our team travelled up to the lovely little town of Ballater on Royal Deeside to film a broadcast advert for the all new Hilton Grand Vacations Club: Craigendarroch. It was a real blast shooting it and we were thankfully very fortunate with the weather which made all the difference to the finished product. It also helped that the Hilton group had done such a fantastic job of renovating the previously glamorous but traditional hotel into something much more contemporary and exciting whilst keeping it inline with the charm and grandeur of the surroundings. The edit proved tricky at first as there was so much of this that we wanted to show but after a little hard work it was trimmed down to the exact 30 seconds required and worked all the better for it. There is also a number of youtube variations that will help take the brand to some key target markets using the fantastic google options.
And what’s the best part of all this? Well, despite what you might think (particularly after seeing it) we actually completed it on a reasonably modest budget. We kept the costs down through a very simple process, keeping it all in-house. The shooting, directing, editing, sound mixing and colour grade were all completed by the highly-qualified full time members of our team.
There were no outside agencies or third parties involved- a true Enterprise Screen Production! This ensured quality and consistency throughout the whole process but without a whopping price tag to go with it. This also meant our team were ideally placed to ensure the finished commercial complied fully with all those tricky technical specifications that come with anything broadcast, not least the advertising legalities.
So the message is simple. If you’re looking for high-quality, broadcast commercials without spending a fortune then look no further. We can cater to budgets of all sizes and with our strong working relationship with broadcasters like STV we can ensure you get the coverage and exposure that your product or service deserves at a cost that might just surprise you. We also manage youtube campaigns that get results for your objectives. Give us a call and we’d be delighted to pass on that surprise.
You can view the finished TV Ad below and watch out for some more great deals coming from Hilton.